NORTH RICHLAND HILLS, TEXAS – Triad Financial announced that its Better Business Bureau (BBB) rating has changed from “B” to “A+,” the best possible score. The BBB bases ratings on the number of consumer complaints filed against a company – and how well those complaints are resolved.

Triad is a longtime accredited BBB member, but the A+ status is a first for the third-party servicer. “This move is a direct result of Triad stepping up efforts to resolve borrower complaints,” says Kimia Willison, Triad’s vice president of Customer Care. “The rating bump shows we’re addressing customers’ issues right away.”

Scott France, Triad’s senior vice president of Portfolio Management, says reputation is more important today than ever before. “A high rating means servicing clients can trust us to treat their customers with dignity and respect. In turn, their customers feel more comfortable communicating with us about their accounts,” he says. “Plus, no company is guaranteed to keep its rating forever, so we will constantly challenge ourselves to improve.”