NEW ORLEANS – Commercial consignors continuing to sell an increasing number of vehicles through online sales channels, said Nick Peluso, Manheim senior VP, Account Management and Customer Strategies.
Speaking at Manheim’s news conference at the National Automobile Dealers Association(NADA)convention in New Orleans, Peluso said that Manheim has recently implemented successful Online Event Sales in partnership with several key consignors, including GM, Chase, Chrysler, Ford, and Hertz.
These commercial vehicle sales represent a significant change in the remarketing practices by these traditional consignors in that Manheim’s Online Event Sales are held exclusively online, with no vehicles running down the lanes.
Peluso said that GM Remarketing became the first to move closed, in-lane factory sales to the online-only format in December. Due to the success of these results achieved in December and January, General Motors Remarketing will be moving its closed factory sales exclusively to this new format by the end of the second quarter in 2009.
In addition to GM, Manheim has also hosted Online Event Sales for a number of other consignors, including Ford, Chrysler, BMW, Toyota, Nissan, Chase, Avis, and Hertz. For example, Ford, which sold more units than any other national account on OVE.com in 2008, sold more than 2,300 units during a holiday online-only sale, more than triple the number sold online during the same period in 2007. Chrysler held six Online Event Sales at Manheim Detroit last quarter, selling 100 percent of the vehicles offered.
Manheim’s Online Event Sales are held on either Manheim Simulcast or www.OVE.com. Registered Manheim dealers bid on vehicles online – at a location of their choosing or onsite at a host auction. During Online Event Sales on Manheim Simulcast, a live auctioneer leads the sale at the host location, with dealers viewing still vehicle images, condition reports and bidding activity. Dealers can also choose to visit Manheim locations to participate in these sales, if they prefer.
BuyBack Policy Extended to Online Event Sales
Beginning March 2, Manheim will adopt OVE.com’s National Online BuyBack Policy (full details at www.oveoffers.com) and apply it to qualifying purchases made during Online Event Sales taking place on Manheim Simulcast, the company’s LIVE online wholesale marketplace. This means that any qualifying vehicle up for grabs in a Manheim Online Event Sale on Simulcast, where vehicles do not run down a physical auction lane, will be eligible for a no-questions-asked buy-back guarantee. Buyers participating in Online Event Sales on Manheim Simulcast will be able to return qualifying vehicles bought during one of these sales to any Manheim operating location as long as certain criteria are met. All qualifying OVE.com transactions, including those that take place during Online Event Sales on OVE.com, will continue to be covered under the policy. The new policy will be called Manheim’s National BuyBack Policy for OVE.com and Online Event Sales on Simulcast.
Manheim Monday To Become Dealers’ Virtual Destination
To give buyers even more options on a day when there are not many in-lane buying opportunities, Manheim is announcing Manheim Monday. Even though there will always be solid buying opportunities 24/7 at Manheim, this weekly sale will connect buyers to online inventory from several national sellers on a day when dealers prefer to stay on their lots.
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