PORTLAND, OR – Manheim will use Chrome Systems Inc.’s Automotive Description Service (ADS) Web service in its next generation inspection system. ADS will be used to standardize and enhance Manheim vehicle descriptions for consistent and more complete Electronic Condition Reports (ECRs), creating increased buyer confidence and enhancing customers’ online experience.
“Inspections start the entire remarketing process and accurate ECRs lead to increased sales and higher customer satisfaction,” said Julie Warpool, director, Manheim Inspections Technology. “We chose to use Chrome for vehicle descriptions because their industry-leading solution delivers accurate and complete vehicle information.”
Surging demand for online vehicle buying and selling, and the subsequent need for high-quality and consistent ECRs, contributed to Manheim’s decision to use Chrome’s Web services. An easy and cost-effective way to access information on decoded VINs, the ADS Web service leads the industry in standardizing all vehicle descriptions and offers an unprecedented level of option matching back to OEM descriptions. As a result, the Manheim vehicle listings are complete and comprehensive, inspiring buyer confidence and increased transactions.
“Our ADS Web service leverages Chrome’s vehicle information to simplify the VIN decoding process and deliver results via our services-oriented architecture,” said Peter Batten, general manager, Chrome Systems. “Chrome manages the VIN data and vehicle descriptions so Manheim can focus on delivering the best possible inspection services. This new relationship, which builds upon DealerTrack’s partnership with Manheim in the inventory management arena, is another illustration of the companies’ commitment to work together to help dealers be more efficient and profitable.”
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