IRVINE, CA – CDMdata, Inc., a Kelley Blue Book company, has signed a new contract with Enterprise Car Sales, who will use an upgraded CDMdata DigitalLot Solution to more effectively manage and market its used-car inventories.

The DigitalLot Solution will be used to book-in all vehicles sold at Enterprise’s 170 locations. Enterprise will also use the DigitalLot Solution to print window stickers, capture up to 32 photos, add video, and upload to the Internet, including Kelley Blue Book’s classified listings.

“We are excited to continue our partnership with CDMdata, Inc. The DigitalLot Solution has helped Enterprise place vehicles online efficiently with a lot of details, including Kelley Blue Book data and photos, which increases our online lead opportunities,” said Neal Schroeder, vice president of administration for Enterprise Car Sales.

In addition, Enterprise has incorporated Kelley Blue Book Suggested Retail Values into their used-car listings on the Enterprise Car Sales Web site to promote haggle-free buying and instill consumer confidence when purchasing a vehicle.

“By integrating Kelley Blue Book values into the Enterprise Web site, consumers have easy access to all of the information they need to make an educated purchase decision, without having to leave,” said Mike Romano, senior vice president of dealer strategy for Kelley Blue Book and chief operating officer for CDMdata, Inc. “We are very pleased to have the opportunity to work with an organization such as Enterprise.”

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