IRVINE, CAKelley Blue Book’s,has launched its Web site optimized for iPhone users. The free, feature-rich mobile site provides iPhone, iPhone 3G, and iPod Touch users access to Kelley Blue Book’s, to obtain new- and used-vehicle information.

In addition, with the new Web application, iPhone users will have the ability to view videos, images, new car reviews, and submit free dealer price quotes.

All iPhone 3G, first generation iPhone and iPod Touch users can access Kelley Blue Book’s Web application. By locating the application through the Safari Web browser, users have the ability to bookmark the site and save it to their home-screen, making new- and used-car information readily available.

iPhone users will be automatically directed to the optimized Web site when they access from their iPhone.