ATLANTA – Manheim New England teamed up with AutoTrader Publishing and AutoMart to host a “green” vehicle sale on Jul. 15. The sale was designed to give dealers direct access to fuel-efficient vehicles to help meet the rising demand by their customers for more eco-friendly vehicles. Of the 70 vehicles consigned, including hybrids from GE, Hertz, and Chrysler, 60 were sold during the “green” sale at the 12-lane facility located in North Dighton, Mass.

“We’re seeing a greater demand for fuel-efficient vehicles than ever before, and this sale gave dealers easy access to the inventory their customers are demanding,” said Tim Hoegler, general manager at Manheim New England.

The sale was part of the Recycle and Receive Program, which benefits the Boy Scouts of America Troop #99 of North Dartmouth, Mass. In addition, dealers who purchased a fuel-efficient vehicle were able to place ads for free in AutoMart and AutoTrader publications.

This sale supports “Go Green With Manheim,” a companywide, long-term conservation effort that focuses on a variety of areas, including water-based paint, water treatment and conservation, energy management, and alternative energy.

“Go Green with Manheim” was created to support Cox Conserves, a national conservation program led by its parent company, Cox Enterprises, Inc. Cox Conserves aims to further reduce Cox’s total carbon footprint an additional 20 percent by 2017.