ATLANTA — www.AutoTrader.com recently announced that it will begin carrying a live feed of all certified pre-owned vehicles from Infiniti, representing the brand's 181 dealers throughout the U.S.
As the CPO segment continues to steadily grow, the number of online searches for certified units has doubled since 2004, the company noted.
With 14 million unique visitors per month, AutoTrader.com can provide Infiniti with a vital channel to promote their CPO inventory, officials highlighted.
"Certified pre-owned vehicles offer consumers the value that comes from purchasing used, combined with the security of a manufacturer's warranty that goes with buying new," illustrated AutoTrader.com president and chief executive officer Chip Perry.
To qualify for its CPO program, Infiniti vehicles must be less than four years old, have less than 60,000 miles and pass a 142-point inspection.
The Infiniti CPO program includes a 72-month, 100,000-mile total-vehicle-mile warranty, roadside assistance, trip interruption benefits, towing assistant and the same benefits of the Total Ownership Experience available on new Infiniti models.
"Partnering with AutoTrader.com will provide us an innovative way to reach CPO buyers who desire the premium ownership experience that comes standard with every Infiniti vehicle," Zirkle continued.
The live feed is scheduled to begin immediately and covers all vehicles in the Infiniti CPO program, according to the company.
For more information, visit www.infiniti.com.