TULSA, OK – Thrifty Car Sales, a subsidiary of Dollar Thrifty Automotive Group, Inc., has seen significant increases in traffic — in fact, it’s nearly quadrupled — since enhancements were made to www.ThriftyCarSales.com.

Launched Dec. 14, 2007, the newly-configured site has seen explosive growth, with more than 10 million hits from Jan. 1 through Mar. 21, 2008.

The new website, introduced last December, enhances customers’ car-shopping experience across its network of 39 U.S. dealerships. Some of the changes include:

  • A new user interface and technology designed by CarTHINK, improving the virtual buying experience for dealers and customers.

  • Web optimization using frameless Web site architecture that enables search engines to find and display relevant content to consumers and increase traffic volume.

  • Improved content management tools for Thrifty Car Sales dealers enabling them to better manage their online inventory of vehicles.

  • New merchandising features like “Find A Vehicle” that allows consumers to search for a specific make or model nationwide.

  • Search capability up to four weeks: Consumers can save their vehicle search criteria for up to four weeks and be notified electronically when Thrifty Car Sales has sourced a vehicle matching their specifications.

  • Expanded selection and availability of vehicles. The new site integrates “off-fleet” rental vehicles from Thrifty Car Rental and Dollar Rent A Car. A full inventory of these off-fleet vehicles is displayed on the “National Specials” page.

  • “Click for a call” feature: When searching Thrifty Car Sales’ nationwide inventory, customers may click on this icon to get a call from a customer service specialist who can set an appointment with a local dealership.