TULSA, OK – Thrifty Car Sales, a subsidiary of Dollar Thrifty Automotive Group, Inc., has seen significant increases in traffic — in fact, it’s nearly quadrupled — since enhancements were made to www.ThriftyCarSales.com.
Launched Dec. 14, 2007, the newly-configured site has seen explosive growth, with more than 10 million hits from Jan. 1 through Mar. 21, 2008.
The new website, introduced last December, enhances customers’ car-shopping experience across its network of 39 U.S. dealerships. Some of the changes include:A new user interface and technology designed by CarTHINK, improving the virtual buying experience for dealers and customers.
Web optimization using frameless Web site architecture that enables search engines to find and display relevant content to consumers and increase traffic volume.
Improved content management tools for Thrifty Car Sales dealers enabling them to better manage their online inventory of vehicles.
New merchandising features like “Find A Vehicle” that allows consumers to search for a specific make or model nationwide.
Search capability up to four weeks: Consumers can save their vehicle search criteria for up to four weeks and be notified electronically when Thrifty Car Sales has sourced a vehicle matching their specifications.
Expanded selection and availability of vehicles. The new site integrates “off-fleet” rental vehicles from Thrifty Car Rental and Dollar Rent A Car. A full inventory of these off-fleet vehicles is displayed on the “National Specials” page.
“Click for a call” feature: When searching Thrifty Car Sales’ nationwide inventory, customers may click on this icon to get a call from a customer service specialist who can set an appointment with a local dealership.