ATLANTA – Manheim Specialty Auctions teamed up with Bruce Rossmeyer, the world’s largest Harley-Davidson dealer, Harley Davidson Financial Services, and HSBC to host a motorcycle auction during Daytona Bike Week held earlier this month, selling 97 percent of offered vehicles.
The sale featured 265 bikes, of which 257 were sold, at Bruce Rossmeyer’s Destination Daytona complex near Daytona Beach, Fla.
Bruce Rossmeyer, the owner of Destination Daytona and Bruce Rossmeyer’s Daytona Harley-Davidson, employed Manheim Daytona Beach’s services for the second year for an exclusive, on-site sale. This year’s participants included Harley Davidson Financial Services and HSBC, both selling 100 percent of their units.
Rossmeyer will continue to use Manheim Daytona Beach for monthly sales and will host an on-site auction again next year during Bike Week due to this year’s success. Bidders included 150 participating online via Manheim Simulcast, resulting in the sale of 78 units. Manheim Simulcast allows dealers to participate in the physical auction via the Internet during the sale. Buyers in attendance at the physical site hailed from all over the country.