ATLANTAShowroom, a four-color, glossy publication, is the result of a first of its kind collaboration between an OEM manufacturer, its dealers, and AutoTrader Publishing. The partnership has led to the creation of a General Motors branded hybrid automotive publication for a dealer group.

Showroom exclusively features new Buick, Pontiac, and GMC vehicles from 18 dealers in the Kansas City area. The magazine will be given to attendees at the Kansas City Auto Show, on Mar. 5.

As an added bonus for new vehicle customers in the Kansas City market, Showroom announces a special General Motors Auto Show incentive on the purchase of select vehicles.

The magazine supports brand messages, displays dealer inventory, maps dealership locations, and provides 800 numbers so that dealers can monitor the leads they receive from the magazine.