WASHINGTON – XM Satellite Radio service and www.AutoTrader.com have launched an online marketing program targeting used-car buyers. AutoTrader.com will now prominently display an XM logo tile on the details page for every XM-equipped used vehicle from General Motors and American Honda Motor Co. to inform consumers that the vehicle is equipped with XM Radio functionality. In addition to the vehicle’s details page, consumers will be able to download a printable AutoBiography brochure that will also include the XM tile.
All automotive classified and automotive search sites with car listings powered by AutoTrader.com will also prominently list the XM feature on XM-equipped GM, Honda, and Acura vehicles. For a complete list of AutoTrader.com’s online vehicle listing and sales partners, visit www.AutoTrader.com.
All Certified and Non-Certified pre-owned GM, Acura, and Honda vehicles equipped with factory-installed XM Satellite Radio are eligible for complimentary XM trial service and a waived activation fee. Once the consumer clicks on the XM tile or supporting text link, they will be taken to a page that describes this special XM Radio subscription offer.
Dealers with used GM, Acura, and Honda inventory looking to leveraging the value-added built-in XM Radio feature can also activate a complementary XM dealer demo for use during customer test drives by calling their XM Dealer Hotline.