SAN FRANCISCO – Carfax has launched new enhancements designed to help dealers increase their used-car profitability. Carfax-subscribing dealers now can easily identify all the Carfax 1-Owner cars in their inventory that have Carfax Vehicle History Reports. Also, used-car buyers get new information from the Carfax Xpert to better understand the value of Carfax 1-Owner cars.
“In today’s economy, it’s important to know which vehicles in your inventory have the highest margins,” said Larry Gamache, communications director at Carfax. “Studies show that consumers are willing to pay up to 15 percent more for Carfax 1-Owner cars. Our dealer customers know in an instant how many Carfax 1-Owner cars are in their inventory and the premium value that used-car buyers place on those vehicles.”
Carfax-subscribing dealers see the percentage of Carfax 1-Owner cars in their inventory manager at www.carfaxonline.com. Once dealers run a Carfax Vehicle History Report, Carfax creates a VIN-specific list in their inventory manager of vehicles identified as Carfax 1-Owner cars, along with year/make/model information. A new Carfax Xpert on Carfax Vehicle History Reports offers insight on the estimated dollar amount consumers are willing to pay for these Carfax 1-Owner cars.
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