DETROIT – GM Certified Used Vehicles has reached an agreement to collaborate in a variety of areas with eBay Motors (www.ebaymotors.com) to support the 3,900-plus GM Certified Used Vehicle dealers in the United States.
As a first step, GM Certified Used Vehicles commits to list their entire national inventory on eBay Motors at no cost to dealers. The agreement provides exposure of GM Certified Used Vehicles dealer inventory in a classified listings format to more than 11 million unique eBay Motors visitors a month.
The two companies will develop marketing and other offerings designed to drive leads and sales to dealers. GM Certified Used Vehicle dealers will benefit from increased exposure of their vehicle inventory and branding on eBay Motors, while car buyers will benefit from the wide selection and convenient online-shopping experience provided by eBay Motors.
There are also future plans to allow dealers to opt-in to complement this new offering with additional packages and features, such as eBay Motors Local Market, a subscription-based service that enables automotive dealers to easily upload and list their entire used-car lot. These additional options for dealers will become available during the second quarter of 2008.
“The eBay Motors agreement means that GM Certified dealers will have millions more eyeballs looking at their inventory, and more traffic drives sales,” said Mark Mathews, director, GM Used Vehicle Activities. “Teaming with eBay Motors provides shoppers with convenient access to all GM Certified inventory and continues GM Certified’s commitment to interactive marketing. We now offer our dealers the most comprehensive program in the industry, listing their inventory on more than 300 Web sites.”