Auction123 and Swapalease.com Announce 2008 NADA Promotion

Auction123 Inc. and Swapalease.com, announce that they will join forces to offer a valuable promotional package to dealers at the 2008 NADA Convention in February, reported in PRNewsWire.

The promotion will offer dealers unprecedented savings on a powerful new combination of Auction123.com inventory management and internet marketing tools, and Swapalease.com's unique Dealer Program.

"This cooperative effort creates an exclusive value proposition for dealers by empowering them to effectively market leasing and monthly payment options to Internet shoppers," said Ray Basha, Auction123 CEO.

Scot Hall, Swapalease.com's EVP of Operations, noted that the promotion will provide dealers with a compelling opportunity to consolidate and optimize all of their inventory management and Internet marketing needs through a single, cost effective resource.

Detailed information regarding the promotion will be made available at the start of the NADA convention at booth # 7900-S and will soon be posted on Auction123.com and Swapalease.com.

Company officials are confident that this integrated product bundle will create a robust and comprehensive inventory management and marketing resource that will provide dealers with an unrivaled lease advertising opportunity, for both new and pre-owned vehicles, in a highly automated, user friendly environment.