DETROIT – GM Certified Used Vehicles has reached an agreement to list all GM Certified Used Vehicles on http://AutoMercado.com, the industry’s first 100 percent all-Spanish language automotive listings Web site.
GM Certified is the first manufacturer-certified used-vehicle brand to provide all-Spanish language listings for its entire national inventory on AutoMercado.com.
The AutoMercado.com relationship provides Spanish-speaking and bilingual Hispanic shoppers a new online resource that makes it easier for them to research and find GM Certified Used Vehicles.
The agreement with AutoMercado.com also includes GM Certified online advertising on the site, as well as print ads in Cox Auto Trader sister publications Auto Mercado magazine and Auto Trader En Español.
All GM Certified Used Vehicles units featured on AutoMercado.com will be distinguished with a GM Certified brand icon to help visitors easily identify GM Certified Used Vehicles. Visitors can click the icon to quickly link to the all-new, Spanish-language gmcertified.com Web site, where shoppers can learn more about the peace-of-mind benefits of GM Certified Used Vehicles, view current rate incentives, search from more than 60,000 vehicles in inventory, and locate a GM Certified dealer in their area.