This strategic partnership brings together two of the largest automotive Web sites in a deal that will create a major shift in the flow of approximately 1 million monthly in-market car shoppers to AutoTrader.com.
Under the agreement, which takes effect on Jan. 4, 2008, AutoTrader.com will provide listings for kbb.com’s used, certified-pre-owned, and private-seller Blue Book Classifieds. Dealer clients and individual consumers posting cars for sale will now benefit from a combined 26 million unique in-market shoppers between kbb.com and AutoTrader.com, two of the strongest brands associated with used vehicles and most heavily trafficked automotive sites in the world. Visitors to the Blue Book Classifieds can search through more than 2 million dealer and private-party used-vehicle listings powered by AutoTrader.com, as well as list their vehicles for sale on their online automotive marketplace.
Through this new alliance, Kelley Blue Book will have an enhanced offering for its ‘Showcase’ and CDMdata customers — which includes rich-media advertising within the AutoTrader.com classified section, Kelley Blue Book Values on every listing, and a Kelley Blue Book digital window sticker integrated into the preferred online listings.
AutoTrader.com and Kelley Blue Book’s kbb.com: By the Numbers: