ATLANTA – AutoTrader.com and the National Basketball Association (NBA) have extended their official marketing partnership. In support of its NBA relationship, AutoTrader.com will again serve as the presenting partner of the NBA on TNT Tip-Off show.
www.AutoTrader.com’s partnership with the NBA will include a significant presence during marquee NBA events, such as NBA All-Star 2008 in New Orleans on Feb. 15-17, and the NBA Playoffs, beginning in mid-April. Also included in the partnership is a 2008 “Drive to The Finals” playoff promotion in conjunction with NBA.com. The winner of this promotion will receive $25,000 toward the purchase of a car listed on www.AutoTrader.com.
As part of its presenting partnership of NBA on TNT Tip-Off, two-time Emmy winner Ernie Johnson will once again host the show from behind the AutoTrader.com desk, with NBA analysts Charles Barkley and Kenny Smith. The season-long involvement with the NBA pregame show, which begins opening night of the 2007-2008 regular season Oct. 30 at 7 p.m. ET, gives AutoTrader.com’s brand exposure during the show on TNT, as well as TNT HD, the Airport Channel, NBA TV, and other Turner Broadcasting and NBA cable and Internet properties. In addition to pregame and on-court exposure, Autotrader.com will be a prominent commercial advertiser during NBA broadcasts on TNT throughout the season.
Online at NBA.com, AutoTrader.com will have video ads and banners on the site and will be included in the NBA e-newsletters. Another element added to this year’s partnership, is the NBA on TNT Tip-Off show poll on NBA.com, where fans can weigh in on various NBA topics, from opening night through NBA All-Star 2008.
The NBA Tip-Off Show Presented by www.AutoTrader.com airs regularly throughout the NBA season on Thursday evenings at 8 p.m. ET on TNT and is simulcast and rebroadcast on several other cable and online outlets.