SANTA MONICA, CA – http://www.Edmunds.com, an online resource for automotive information, recently estimated that the average automotive manufacturer incentive in the United States was $2,293 per vehicle sold in September 2007, down $176, or 7.1 percent from August 2007, and down $267, or 10.4 percent from September 2006.
According to Edmunds.com, combined incentives spending for domestic manufacturers averaged $3,156 per vehicle sold in September 2007, down from $3,354 in August 2007. From August to September, European automakers decreased incentives spending by $124 to $2,815 per vehicle sold. Japanese automakers decreased incentives spending by $155 to $1,127 per vehicle sold, and Korean automakers decreased incentives spending by $26 to $1,783 per vehicle sold.
In September, the industry’s aggregate incentive spending is estimated to have totaled approximately $2.95 billion, down 18.8 percent from August. Chrysler, Ford, and General Motors spent an aggregate of $2.06 billion, or 69.4 percent of the total; Japanese manufacturers spent $547 million, or 18.5 percent; European manufacturers spent $248 million, or 8.4 percent; and Korean manufacturers spent $110 million, or 3.7 percent.