ATLANTA – AutoTrader Publishing has launched a new publication dedicated to vehicles that get 30 miles per gallon (mpg) or more. AutoTrader Green will be the first publication focusing exclusively on fuel-efficient vehicles. The new magazine will also include editorial content such as informational articles about different types of fuel-efficient cars and trucks, including Alternative-Fuel Automobiles (AFAs) such as hybrids.
“The new AutoTrader Green magazine provides consumers in the community with the only local mechanism to view hundreds of fuel-efficient vehicles at once,” said AutoTrader Publishing President Richard Jamin. “It’s a win for dealers because our product immediately increases public awareness of their fuel-efficient inventory, which means more traffic on their lots. Most importantly, it’s a win for the environment, and we’re proud to be able to satisfy the growing demand for information about these vehicles and access to them.”
Demand for fuel-efficient vehicles such as hybrids is greater in the United States than anywhere else in the world. In the first three months of 2007, more than 434,000 AFAs were sold nationwide. By the year 2011, 854,000 hybrids are expected to be zipping along U.S. roads. And according to data from Manheim, the world’s largest provider of auto remarketing services, resale of hybrids continues to enjoy strong and steady growth (up 53 percent from January to May, 2007), according to AutoTrader.
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