As the two companies combine efforts, consumers who visit MSN Autos now have the ability to search AutoTrader.com’s new, used, and certified pre-owned vehicle inventory, while taking advantage of the best features both sites have to offer, such as MyAutoTrader.com — a popular saved search and personal shopping cart function — and the new-car reviews from award-winning automotive journalists on MSN Autos.
For the first time, through AutoTrader.com’s inventory, MSN Autos visitors will have access to new-vehicle listings. In addition, AutoTrader.com will power the certified pre-owned information section on MSN Autos, providing consumers the opportunity to compare each respective manufacturer’s certified program in a side-by-side comparison.
Also under the newly-formed relationship, MSN Autos will provide AutoTrader.com with vehicle reviews, industry articles, and video footage from the country’s premier auto shows. The featured content will be located within AutoTrader.com’s “Research & Compare” section, accessed from the site’s homepage.