– AutoTrader.com has expanded its marketing efforts to Puerto Rico with a radio advertising schedule combined with a presence on both local Spanish and English newspaper Web sites, portals, and search engines. The campaign, designed to create awareness of AutoTrader.com as the destination to buy or sell a car, launched June 1 and will run through the summer months.
Earlier this week, AutoTrader.com began running 30-second radio ads on the Spanish tropical-format station WPRM-FM, 98.5 and the pop contemporary hit station WKAQ-FM, 104.7. WRPM also simulcasts on WRIO-FM and WIVA-FM in Puerto Rico.
AutoTrader.com will also deliver over 10 million impressions online on sites like El Nuevo Dia (Endi.com), PRWOW, MSN Latino, Terra, and Batanga. In addition, car-shoppers searching for new and used cars on Google Puerto Rico will reach the AutoTrader.com en español page.
The Puerto Rico advertising schedule complements AutoTrader.com’s existing partnership with Univision.com. Since 2003, residents of the island have been able to search AutoTrader.com’s used car inventory by visiting the Univision.com Puerto Rico site.