MT.ARLINGTON, NJ – The International Automotive Remarketers Alliance (IARA) has launched its Certified Automotive Remarketer (CAR) Program. According to Matt Marks, IARA executive director, the mission of CAR is to enhance and promote the profession of vehicle remarketing by providing the premier credential in the industry.

Curriculum includes 29 courses in five units:

1. Remarketing Channels.

2. Pre-sale Activities.

3. Actual-sale Activities.

4. Post-sale Activities.

5. Legal, Ethics, and Terminology.

CAR designations will be awarded during a formal ceremony at the IARA Summer Roundtable event. Applications and courses are available online. For more information, visit