Brasher’s Salt Lake Auto Auction was recognized by Wells Fargo Auto Finance as one of its top performers in the country. Cited for providing outstanding service, a high level of communication, and organizational effectiveness throughout the year, Brasher’s Salt Lake Auto Auction received the 2006 Auction Performance Award for the Northwest Region. Wells Fargo recognizes only four auto auctions with these regional awards.
Brasher’s Salt Lake Auction won Wells Fargo’s Auction Performance Award in 2005 as well, and is the only auction to have consistently scored the highest marks for the second year in a row.
To assess its auctions for the annual Performance Award, Wells Fargo utilizes an internal survey that tracks several key points of criteria, including communication, reconditioning, marketing, retention, and online sale results. The results of the surveys are tallied, and the awards are presented based on the numerical data.
Brasher’s Salt Lake Auto Auction features consignment from Wells Fargo Auto Finance every other Tuesday of the month. The auction is a member of ServNet and includes its inventory on Auction Pipeline, where customers may view detailed condition reports, market report information, and participate in online sales.