By clicking on the 'Learn More' link, shoppers can view a depreciation graph of any new vehicle, how it compares to other vehicles in its segment, and how well it will maintain its value compared to the industry average after three, four and five years of ownership. The illustrated graphs and comparison charts help buyers to assess which vehicles will best hold their value down the road compared to other vehicles.
A new vehicle’s worth when it comes time to sell it years later was ranked as the No. 1 piece of new vehicle information shoppers would like to see aside from new vehicle MSRP and invoice pricing, according to a study conducted by Kelley Blue Book Marketing Research. Among new vehicle shoppers on kbb.com, 92 percent of respondents said they were interested in knowing what a new vehicle would be worth after three-to-five years of ownership.
Depreciation often is the greatest expense incurred by drivers during the first five years of vehicle ownership but the most overlooked cost among consumers shopping for a new vehicle, according to Kelley Blue Book. The average new vehicle will only retain about 35 percent of its original value after a five-year ownership period, meaning that a $20,000 new car today will only be worth somewhere close to $7,000 after five years.
"Often consumers are irritated when they learn what their car is worth after three or five years of ownership, because some vehicles hold their value better than others," said Jack R. Nerad, executive editorial director and executive market analyst with Kelley Blue Book's kbb.com. "With this new feature, kbb.com now offers new-vehicle shoppers the ability to determine which vehicles not only fit their lifestyle, but also how well they will maintain their value when it comes to trade-in time."