Additionally, Feb. 23, was the company’s highest traffic day ever with more than 739,000 unique visitors in a single day and traffic at the end of January was up 18 percent over 2006. This is attributed to the company’s overall brand presence and industry leading online distribution partnerships, which include Yahoo!, Edmunds, NADA Guides, AOL Autos, and Univision. AutoTrader.com recently launched a new advertising spot, entitled “Armada.”
AutoTrader.com’s inventory also continues to grow. Each day, there are more than 3 million vehicles listed on the site, according to the company.