The retail transaction study, conducted by research firm MORPACE International, illustrates the nine-year-old company's economic impact on the automotive industry. Each month, AutoTrader.com generates 2.4 million serious used-car prospects, defined as people who contact a seller by phone, e-mail, or personal visit intending to purchase a vehicle within one month. The pool of prospects purchases more than 1 million vehicles per month, translating into more than $99 billion in annual sales directly attributed to AutoTrader.com sellers. These figures also show that 41 percent of AutoTrader.com's estimated 2.4 million monthly prospects purchase a vehicle from a seller on the site, according to AutoTrader.com.
Dealers listing their vehicles on AutoTrader.com experience an average of $40.45 cost-per-car sold, reported the company.