The First Look Search Engine enables automotive dealers to search more than 30 online marketplaces featuring more than 2 million vehicles annually. By also searching more than 50 live auctions throughout the U.S. to identify the best auctions that meet a dealer's inventory needs, the First Look Search Engine offers a comprehensive marketplace network featuring almost every major consigner and auction, according to the company. Already live at more than 500 franchised dealers across the country, the First Look Search Engine rollout will continue throughout 2007.
The First Look Search Engine is powered by “predictive search,” providing comprehensive search results automatically before a user begins to search. By utilizing First Look's sophisticated Inventory Optimization Engine, the First Look Search Engine provides accurately search results – a process that typically would otherwise take 30 minutes to create through traditional search. Also, with the creation of the First Look Navigator, users can view and modify results, according to the company.