The study, which surveyed more than 400 respondents in January, also found more than 60 percent of in-market shoppers found dealer information such as location, address, phone numbers, and links to their Web sites in their advertising to be helpful information. Ninety-three percent of shoppers indicated they would be more likely to buy from a dealership if they offered actual pictures of the vehicle. Among these shoppers, half would like to see six to 10 pictures of both new and used vehicles.
Kelley Blue Book offers dealer products, such as KARPOWER, which enables dealerships to print and post custom Kelley Blue Book window stickers complete with values directly onto dealer inventory. Other programs, such as LeadDriver, allow dealers to provide trade-in values from within a dealer's Web sites.
CDMdata, Inc., a Kelley Blue Book company, offers the DigitalLot Solution, a data-gathering tool and software system for managing online marketing and window stickers. iTab, part of the DigitalLot Solution, incorporates a small computer, VIN scanner, and digital camera, allowing dealers to scan a vehicle’s bar code to collect basic information, take pictures, and sort inventory, which can then be uploaded to a dealer’s own site and to other vehicle marketing Web sites, according to KBB.