IRVINE, CA – CDMdata Inc., a Kelley Blue Book company, has signed an agreement with SiSTeR Technologies, a provider of online retail multimedia content, to allow dealers to add short video presentations of vehicle listings to CDMdata customers.

Through the new agreement, CDMdata will enable dealer customers to add video to vehicle listings to more effectively market their vehicle inventory utilizing SiSTeR Technologies’ Producer software. New- and used-vehicle shoppers who visit a CDMdata dealer's Web Site can then access an audio and video vehicle walk-around, in addition to the traditional text-and-picture listings.

Based on SiSTeR Technologies’ data, vehicles supported by video presentations keep shoppers on dealer's Web sites up to 20-percent longer, reported the company.