GAINESVILLE, GA - National Auto Research, publisher of the Black Book family of vehicle appraisal guides, has announced that Strategic Marketing, Inc. has integrated Black Book used-vehicle values and VIN information into their dealer marketing solutions.

“The addition of Black Book’s used-vehicle valuations will allow us to select potential customers that have a favorable equity position in their vehicles. The dealer can now pinpoint their customers who are in a good financial position to buy a new car, which will not only lower the dealer’s costs for direct mail by narrowing the prospect list, but will also provide the dealer with a steady stream of good used vehicles that he knows the history of,” said Todd Strause, president of Strategic Marketing.