DAYTON, OHIO - The Reynolds and Reynolds Company, a provider of software and services to automotive retailers, has introduced Dealer University, a customizable, online training program designed exclusively for automotive dealerships.

Dealer University is a training system that allows dealership management to build their own branded, dealership-specific training program and includes the tools needed to effectively manage employee’s training paths. Dealer University offers the ability to:

  • Create custom training plans.

  • Launch custom online, instructor-led, Web-based training and/or course slides or documents.

  • Create unique employee training groups (for example, for new hires of dealership-specific job roles).

  • Assign employee accounts to managers to view and track training completion and compliance.

  • Practice on a simulated Reynolds ERA system and selected applications before working on a live dealership system.

  • Generate store and enterprise-level training reports.

  • Manage employee certifications.

  • Implement and manage proficiency assessments.

    With Dealer University, dealerships can realize the advantages that continuous training provides to both the business and their employees. A recent J.D. Power report showed that dealership employees who received training had significantly higher closing rates (for new and used automobiles) than employees that did not receive training. Training can help boost employee confidence, job satisfaction, and productivity, which all translate to revenue growth.

    In addition, personalized career and training plans for every employee can help promote and solidify the dealership culture, and help dealers reduce employee turnover costs as their employees match their own career and skill development with the success of the dealership.