DAYTON, OHIO - The Reynolds and Reynolds Company, a provider of software and services to automotive retailers, has introduced Dealer University, a customizable, online training program designed exclusively for automotive dealerships.
With Dealer University, dealerships can realize the advantages that continuous training provides to both the business and their employees. A recent J.D. Power report showed that dealership employees who received training had significantly higher closing rates (for new and used automobiles) than employees that did not receive training. Training can help boost employee confidence, job satisfaction, and productivity, which all translate to revenue growth.
In addition, personalized career and training plans for every employee can help promote and solidify the dealership culture, and help dealers reduce employee turnover costs as their employees match their own career and skill development with the success of the dealership.