IRVINE, CAKelley Blue Book, a provider of new- and used-vehicle information, has extended its relationship with Dealer Marketing Services Inc., makers of the ProMax Online front-end software. As per the new agreement, Kelley Blue Book’s used-vehicle values will continue to be featured in ProMax Online software applications. The extension of the 12-year relationship allows more than 700 franchise dealerships nationwide to appraise trade-in vehicles and feature Kelley Blue Book used retail vehicle values.

Through Kelley Blue Book’s syndication program, used-vehicle values are automatically updated into the ProMax Online service allowing dealers to obtain updated used-vehicle values. Part of the new syndication relationship includes republication rights, or the right to use the Kelley Blue Book logo to more effectively market used vehicles.