MCLEAN, VA - After 74 years, the N.A.D.A. Official Used Car Guide Co. has rebranded itself and will now be known as NADA Analytical Services Group (NADA ASG), unveiling a new corporate identity.

“We needed a new name that focused on the core of our company-the analysis and service-not our flagship product alone, said Mike Stanton, VP and COO of NADA ASG.

The logo has been redesigned and NADA ASG has refreshed its look, as reflected on its corporate Web site, stationery design, and marketing pieces. A new tagline has also been developed, “Accelerating Vehicle Information,” to tie into the company’s new analytical products being launched in 2007.