Black Book Data Now Available in Reynolds and Reynolds Dealer Management Software

GAINESVILLE, GA – Black Book used-vehicle values will be available in Reynolds’ Contact Management and Desking software solutions. Both Contact Management and Desking automatically integrate with the most recently updated Black Book used-vehicle values to help streamline the used-vehicle buying, selling, and financing process.

With Contact Management and Desking, dealers can now quickly obtain real-time used-car values online and seamlessly transfer them into a variety of financial products and procedures that dealership employees manage on a daily basis. Reynolds will also use the Vehicle BookOut appraisal tool in its Desking application.

Dealerships can use both tools to appraise trade-in values and determine used-vehicle values. In Desking, information can be used in the sales and the finance and insurance (F&I) offices to obtain used-car values when working on a deal. In Contact Management, the Equity Calculator tool can be used in the sales department or business development center to target customers from a dealer's existing database who may be in a position to purchase another car.

The electronic access to vehicle book data speeds the appraisal process. Forty-four percent of dealerships surveyed in a Reynolds research study indicated they use a manual process.

The Vehicle BookOut tool integrates with the Reynolds Desking application. Desking helps dealers calculate and present multiple payment options to customers.

Dealers can use the Vehicle BookOut tool during the sales process to determine the current market value of the proposed trade-in vehicle. Dealers also can use the tool to estimate the market value for their entire pre-owned vehicle inventory, including vehicles purchased from private parties, other businesses, and auctions. In addition, Vehicle BookOut offers reports to help analyze a dealership's inventory.

In Contact Management, dealers can use the new Equity Calculator to estimate the value of "sold" vehicles in their database in order to target customers with a specific vehicle model for marketing campaigns. They can use the calculator to determine the equity status of a customer's current vehicle and decide if the customer is a candidate for a new car. This method of targeted marketing enables a dealer to structure deals that are financially beneficial and help customers get into new vehicles sooner.