FORT LAUDERDALE, FL – Experian, a global information solutions company, has launched AutoXpert, a new service to help local media generate more revenue by optimizing results for automotive advertisers – media's largest ad category.

AutoXpert integrates AutoCount, Experian Automotive's reporting solution for data intelligence on new- and used-vehicle sales, with Experian's SimmonsLOCAL, a consumer panel database containing information on consumer lifestyles, behaviors, and purchasing habits in each of the more than 209 U.S. DMAs. Users can analyze automotive sales for dealers in their market using AutoCount, then map sales and overlay consumer estimates and media data using SimmonsLOCAL.

AutoXpert features include:

  • Monthly updates on new automobile title registrations by dealer, car make, transaction type, and buyer location.

  • 30,000-40,000 sample-size coverage of all 209 DMAs in U.S. media markets.

  • Integrated platform with mapping.

  • Ability to plot dealer locations and analyze trade area populations for media behaviors.

  • Ability to analyze qualitative consumer data or auto sales across loaded cable zones.

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