AutoTrader.com attributes the increase in its visitors to the combination of its online and offline multi-media marketing programs, including promotions with TNT's Nightmares & Dreamscapes, Lifetime's online car Buying Guide, MTV's Pimp My Ride, and Fox Sports Net's The Best Damn Sports Show Period. AutoTrader.com also sponsored the ESPN SportsCenter NFL Draft Special and NBA Playoffs on TNT earlier in the year.
“Our integrated marketing programs helped lead an August company record of nearly 12 million visitors to our site,” said Chip Perry, president and chief executive officer, AutoTrader.com.
AutoTrader.com also saw growth in the site's inventory in August. Each day, more than 3 million vehicles were listed on the site, an increase of more than 21 percent compared to August 2005.