CHICAGO - Driveitaway Inc., specializing in upstream remarketing programs for commercial and rental fleet vehicles, announced that American Loan Masters, of Ridgecrest, Calif., a Dollar Rent A Car licensee, launched its upstream remarketing program with Driveitaway's online platform, which now uses market intelligence provided by J.D. Power and Associates' Power Information Network (PIN). The program allows Dollar to sell end-of-term vehicles directly to the franchise dealers who want them, efficiently matching supply with demand, rather than relying on the “shotgun” approach of current conventional wholesale solutions.

“Driveitaway's ‘intelligence-guided’ platform matches dealer inventory levels with demand, selling vehicles earlier in the sales cycle to dealers that have identified customer interest,” said John Possumato, founder, vice chairman and president of Driveitaway.