Porsche Certified Pre-Owned Program Selects Experian Automotive for Vehicle History and Market Share Reporting

SCHAUMBURG, IL – Experian Automotive, a division of global business solutions company Experian has been selected by Porsche Cars North America, Inc. to provide its Certified Pre- Owned (CPO) program with multiple information solutions including custom vehicle history reports and market share reporting.

Porsche Cars North America, which operates through more than 200 dealerships in the U.S. and Canada, will now offer Experian's AutoCheck vehicle history reports for each vehicle in its CPO program. The reports, which have been customized and integrated to meet the specific requirements of Porsche's program, utilize Experian's national vehicle database of more than half a billion vehicles to allow dealers and customers to check that the vehicle does not have previously reported issues such as having been in an accident, major flood damage, frame damage, odometer rollback, or other issues.

Experian Automotive will also provide Porsche its AutoCount Report, which provides Department of Motor Vehicle analysis on new and used vehicles for comprehensive market share reporting by geography. By using the AutoCount Report, Porsche will now be able to gain a firm understanding of the performance of their franchise dealerships across the U.S. as they relate to their competition and to each other.

AutoCheck enables car buyers to quickly access the history of any used vehicle by revealing possible undisclosed or unknown problems, such as salvage and flood damage history that can affect an automobile's safety and resale value. AutoCount provides dealers and lenders with access to key information on new- and used-vehicle sales to assist dealers and financial institutions in making decisions about expansion, retention, competition, and brand positioning.