CARMEL, IN – ADESA Corp. has named Rob Reed its new assistant general manager at ADESA Atlanta.

Reed got his start in the industry in 1997 at Ft. Worth Auto Auction in Ft. Worth, Texas, where he worked in several different areas. In 1998, Reed joined ADESA Dallas where he worked in a number of areas, including fleet lease, arbitration, and as a national accounts manager. Most recently, Reed has worked as fleet lease manager at ADESA Kansas City since 2003.