BOCA RATON, FL – Mitsubishi Motors North America has signed a two-year agreement with Intelliprice as the exclusive trade-in appraisal service on its corporate Web site. The announcement was made by Rich Donnelson, director of relationship marketing for Mitsubishi and Mike McFall, president of Veretech Inc., which created and provides the Intelliprice service.
Many Mitsubishi dealers also subscribe to Black Book Online, the dealer version of the Intelliprice service.
"A majority of online auto shoppers want a fast and accurate evaluation of their trade. This helps to establish their financial position in the transaction and speeds the shopping and delivery process. We also know that dealers who respond with a timely e-mail or telephone call have a much better chance of making the sale and getting the trade. It all adds up to a better shopping and buying experience, as well as increasing customer satisfaction," said McFall.