In the same time period, the inventory on AutoTrader.com increased 14 percent, reaching over 3.2 million vehicle listings in May.
The company's 2006 advertising budget is 30-percent higher than last year's. The current media buy includes spots on 11 broadcast and cable TV networks, exposing AutoTrader.com to four out of five people watching television.
AutoTrader.com has optimized and expanded its partnership approach to repeatedly reach car buyers through a variety of media. The company has partnerships with online brands Yahoo! Autos, AOL, Edmunds.com, NADAGuides.com, Univision.com, and the Internet Broadcasting Systems Network of Sites (IBS), bringing increased exposure to more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners.