The television network will also host “Be a Smart Car” presented by AutoTrader.com on its Web site through the end of July. Both the sweepstakes and online car-buying guide are designed to target Lifetime's female-skewed audience. Lifetime has produced 15-second television vignettes, which the network will air throughout its June programming, to further publicize the sweepstakes.
AutoTrader.com's affiliation with Lifetime extends across 11 networks and will feature over 1,900 television spots throughout the summer.
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