Visitors of NBA.com will be invited to participate in the fantasy game and will be asked to select one NBA player each night, throughout the first three rounds of the playoffs, they think will be the evening's top performer. One grand prize will be awarded and the contest will also include weekly prizes.
To generate further interest around the Drive to the Finals game, AutoTrader.com will air television spots throughout the NBA playoffs and will also present the "Playoff Fantasy Report" on TNT at NBA.com.
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