ATLANTA – Charles Williams has been promoted to vice president and general manager of Manheim POINT, a Web-based inventory optimization tool for used-car dealers.

In this role, Williams will be responsible for product management, customer implementation, marketing, and operations of the Manheim POINT business. He will report to Hal Logan, Manheim’s senior vice president, strategic planning.

Williams joined Manheim in 2004 as director of product management for Manheim POINT. He previously worked for a variety of companies in marketing, customer relationship management, and technology positions.

Manheim POINT gives dealers up-to-the-minute data based on a dealer’s own wholesale and retail transactions (linking directly to a dealer’s DMS system, such as ADP and Reynolds & Reynolds) and those of other dealers nationwide, allowing dealers to make more informed appraisals and buying and selling decisions and implement those decisions immediately through Manheim’s various sales platforms.