will partner with St. Jude Children's Research Hospital and its collegiate fund-raising efforts through its Up 'til Dawn program.

Throughout the academic year, students at more than 150 colleges and universities nationwide participate in Up 'til Dawn, which is a student-led, student run fund-raising program that unites students, faculty and the surrounding community as they strive to support St. Jude. Students participate in a variety of fund-raising activities throughout the semester with the culmination of the fund-raising campaign involving an all-night finale celebration that keeps the students "up 'til dawn" in honor of the patient families at St. Jude.

To kick off the partnership with St. Jude, this spring, many schools will participate in the " Car Wash Weekend" to be held April 21-23. The car washes will serve as a way for students to get out in their communities and raise money for St. Jude with all proceeds benefiting the hospital. will also be present at 30 select Up 'til Dawn finale events, featuring an remote control car race for students along with giveaways, and banners to show support.

"Bringing on a national sponsor will help increase awareness of St. Jude's mission to find cures for children facing catastrophic illnesses, as well as help us exceed our fundraising goals," said Sarah Hackett, manager of collegiate marketing, ALSAC/St. Jude Children's Research Hospital. "With fun giveaways to all participants and $500 toward school for the winner of the leadership essay content, is providing incentives to drive students to raise even more money this year."