ADESA & First Look Collaborate to Provide Dealers with Custom Auction and Inventory Optimization Tools

CARMEL, IN – ADESA Corp., LLC, a subsidiary of ADESA, Inc., and First Look are collaborating to help dealers better manage their used-vehicle inventory and acquire the vehicles that sell most quickly and profitably at their dealerships.

First Look's Inventory Optimization system will automatically identify which of ADESA's 39 U.S. auctions best match its optimal inventory needs, enabling dealers to acquire more of the best performing inventory. The technology enhancement is being made available to First Look Edge customers at no additional cost.