Advertising Essentials teaches dealers practical skills and tactics to effectively merchandise their cars on the Internet and maximize the return on their Internet advertising investment The modules cover writing good copy, taking good photos, the importance of pricing, and reviewing listings to improve results. The interactive site is training-focused, quizzing users to test and reinforce information being taught so that they improve their skills. All of the concepts discussed in the training can be applied to advertising on all third-party Internet sites as well as dealer Web sites.
AutoTrader.com CEO Chip Perry and National Dealer Trainer Jack Simmons are featured and introduce the training modules, which are aimed at automotive and Internet sales managers and new- and used-car dealers. Users have the capability to download the training session to MP3 players so they can listen and learn on the go.