Find Your Dealer gives dealers the ability to highlight the key qualities that make each dealership special. These include languages spoken, manufacturer rebates and incentives, financing opportunities, niche inventory, handicap accessibility, and specific new cars. Then, the more than 11 million monthly visitors to AutoTrader.com can search for a dealership that matches their individual needs. Within seconds, these car shoppers can view a Dealership’s Detail Page with complete dealer information, a description of the dealership and links to specials, to the dealer’s entire inventory and to summary statistics about the vehicle inventory.
Additionally, AutoTrader.com has added more merchandising tools to its 2006 solutions package. Dealers can post up to 27 photos per listing, up from nine. The images are viewable in a slideshow format. A virtual 360-degree tour of vehicles is available in select markets. AutoTrader.com’s latest solution set also includes better individual merchandising tools for new cars that help consumers find the car that is best for them.