In his new position, Drew will focus on leading Kelley Blue Book’s overall customer segment strategy and determine how the company can leverage its relationships with manufacturers, dealers, online partners, financial institutions, and governmental agencies to accelerate growth. His role includes working with Kelley Blue Book’s marketing and technology teams to develop, expand and promote products and services that provide greater value for the company’s partners and customers.
Prior to joining Kelley Blue Book, Drew was director of customer relationship management (CRM) strategy & development for General Motors. Drew’s responsibilities included leading the development of GM’s U.S. Strategic CRM framework and the development/deployment of new CRM capabilities, including GM’s online shop/buy initiatives as well as new database marketing capabilities. The Strategic CRM Framework supports GM’s core vehicle brands, other business units such as OnStar, GMAC, and GM Card Services as well as the integration of all available customer channels, including GM’s dealer distribution network.
He moved to corporate marketing beginning with a special assignment in California working on a comprehensive marketing initiative to deliver increased sales and market share for General Motors. This effort led to the creation of the first online vehicle-buying service from a manufacturer, GMBuyPower.com. GM BuyPower was launched nationally with business-to-consumer capabilities resulting in strong consumer acceptance and significant sales results for GM and its dealers. GM BuyPower was the recipient of many awards including, Forbes and Smithsonian. Key to the GM BuyPower service was the development of in-dealership training and processes to effectively leverage this new online sales opportunity. Drew also worked on the General Motors leadership team in the Western Region working with regional dealers and managing the distribution, training, and new capability deployment for their dealer network.
Drew received his undergraduate degree in marketing from the University of Central Florida and his MBA from Pepperdine University in California.