LAKE SUCCESS, N.Y. – DealerTrack Holdings, Inc. has acquired substantially all of the assets and certain liabilities of Wired Logic, Inc., doing business as DealerWire. DealerWire, a privately held company of 10 employees based in Lebanon, N.H., is a provider of inventory management solutions to the automotive retail industry.
DealerWire, available by subscription for either new- or used-vehicle inventory, evaluates a dealership's sales and inventory performance by vehicle make, model, and trim, including information about unit sales, costs, days to turn, and front-end gross profit. The solution reviews actual vehicles on the lot and provides specific recommendations for vehicles that should be added or deleted to improve a dealership's profitability and return on investment. DealerWire provides a host of customizable reports that include historical annualized returns on investment, days to turn by make and model, and detailed breakdowns of current inventory aging that enable dealers to make smarter decisions in managing their inventories.